Chief Finance & Operations Officer
The Roles:
Snap Surveys
The Client:
Snap Surveys stands out in the survey solutions industry. They combine the latest software development with research expertise - creating innovative tools for gathering feedback. This Software as a Service (SaaS) company offers a comprehensive surveying solution through a user-friendly online platform.
Their survey templates are available in multiple languages, facilitating easy data collection, sharing, and analysis. Furthermore, their research experts offer custom feedback solutions and consulting support. Snap Surveys’ customers include national and international businesses, government bodies, universities and charities. Founded in 1981, the company has grown into an industry leader with offices across the UK and the US.
The search campaign was led by Vanessa Moon, Moon Executive Search’s Founding Director. We explored all possible avenues to unearth the best candidates, including headhunting, extensive advertising and a deep dive of Moon’s network. We discovered multiple individuals who fit the requirements. A comprehensive interview process revealed that one individual stood head and shoulders above the rest. Vanessa had been following the career path of this individual for many years and had believed be would fit Snap perfectly - the interview reinforced this view. Snap agreed with our assessment and placed Graham Papworth as the Chief Finance and Operations Officer.
Mr Papworth impressed us with his complete understanding of the SaaS industry and his track record with similar-sized businesses. His strategic mindset and income generation ideas excited both us and Snap Surveys, and his empathetic leadership style was the icing on the cake. Snap Surveys were delighted by the result and methodology of our search campaign.
We thoroughly enjoyed working with Snap Surveys in the past - helping them with leadership placements, including the previous Financial Director. Impressed by our bespoke search approach and the calibre of candidates we present, Snap entrusted us with finding their next Chief Finance and Operations Officer. We were thrilled to again work with the warm and welcoming people at this industry-leading organisation.
The key challenge was identifying canidatdes with SaaS expertise, as opposed to experience in software development organisations. Snap Surveys needed a passionate and commercially astute leader, with a track record of expanding revenue and profitability for SMEs. The Finance and Operations Officer would be a proactive change manager, adept at problem-solving and strategising. They would implement corporate growth strategies - therefore needed to excel under pressure and in critical decision-making situations. Potential candidates also needed to fit the culture of the business. Snap Surveys has a ‘family feel’, with the two Founding Directors still involved and most of the staff staying for many years. It was important to find an individual who was aligned with the company’s ethos and would thrive in their setup.
Peter Wills, Chair of the Board, commented:
“Moon were fantastic throughout the whole process. They crafted the search around our company, displaying professionalism and transparency at all times. We are thrilled with the candidate they proposed”
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